For entrepreneurs, it is imperative to have a comprehensive understanding of your finances to ensure that informed decisions are made for your business. Nonetheless, relying solely on past financial data may not suffice in securing your company’s sustained growth and success. Reeder CPA Group provides specialized Pro Forma Advisory Services aimed at assisting businesses in strategic planning for the future and informed decision-making.

What is Pro Forma?

Pro Forma is a Latin term that means “for the sake of form.” In the context of accounting, it refers to financial statements that are created based on hypothetical scenarios or future projections. Pro Forma statements are used to estimate the financial impact of a specific event, such as a merger or acquisition, or to forecast financial performance based on future trends.

Pro Forma statements typically include a projected balance sheet, income statement, and cash flow statement. These statements provide valuable insights into how a business may perform in the future, which can be helpful for making strategic decisions.

Reeder CPA Group Pro Forma Services

At Reeder CPA Group, we offer a range of services to help businesses plan for the future. Our team of experienced professionals can work with you to create custom projections based on your specific needs and goals. Some of our services include:

Financial Forecasting

Our financial forecasting services involve creating projections for revenue, expenses, and cash flow based on historical data and future assumptions. These projections can help you make informed decisions about budgeting, investment, and financing.

Budgeting and Planning

We can help you create a comprehensive budget and plan that considers your business goals, market conditions, and financial constraints. Our team can also help you identify areas where you can reduce costs or increase revenue to achieve your objectives.

Scenario Analysis

Our scenario analysis services involve creating multiple pro forma projections based on different assumptions or scenarios. This allows you to evaluate the potential impact of different decisions or changes in the market, helping you make informed choices.

Capital Planning

Our capital planning services can help you determine how much capital you need to achieve your business goals. We can help you evaluate various financing options and create a capital plan that aligns with your objectives.

Benefits of Pro Forma Advisory Services

Utilizing pro forma advisory services can provide several benefits to your business, including:

Improved Decision Making

Financial projections can provide you with valuable insights into the potential impact of different decisions. This can help you make more informed choices and avoid costly mistakes.

Better Planning

Creating projections can help you plan for the future and identify potential obstacles or opportunities. This can help you stay on track with your business goals and respond quickly to changing market conditions.

Increased Confidence

Pro forma forecasts can help you feel more confident about your business decisions by providing you with data-driven insights. This way, you can feel more in control and reduce your stress levels.

Importance of Pro Forma for Franchisees

In the franchise space, pro forma services are particularly important, as they are used to help potential franchisees understand the financial implications of owning a franchise. When considering purchasing a franchise, potential franchisees typically receive a Franchise Disclosure Document (FDD) from the franchisor. The FDD contains important information about the franchise, including the initial investment, ongoing fees, and other financial obligations.

Pro forma services can help potential franchisees understand how these financial obligations will impact their bottom line. By providing pro forma financial statements, franchisors can help potential franchisees understand the revenue and expenses associated with operating the franchise. This information can be critical when making the decision to invest in a franchise.

There are several different types of pro forma statements that franchisors may provide to potential franchisees, including income statements, balance sheets, and cash flow statements. Each of these statements provides a different perspective on the financial health of the franchise and can help potential franchisees make informed decisions about whether to invest in the franchise.

In addition to helping potential franchisees understand the financial implications of owning a franchise, pro forma services can also be helpful for existing franchisees. Franchisees may use pro forma statements to plan for future growth and expansion, as well as to identify areas where they can reduce expenses and increase profitability.

Overall, pro forma services are a critical component of the franchise space. By providing potential franchisees with realistic financial projections, franchisors can help ensure that franchisees have a clear understanding of the financial implications of owning a franchise. Similarly, existing franchisees can use pro forma statements to plan for the future and make informed business decisions.


Pro forma advisory services can be a valuable tool for businesses looking to plan for the future and make informed decisions. Reeder CPA Group can provide you with the expertise and support you need to create custom pro forma projections that align with your business goals. Contact us today to learn more about how we can assist you with pro forma advisory services.

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