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Insights from Michael Reeder
Reeder’s Playbook Episode 7 with Alex Smereczniak: Reimagining Franchise Discovery
In this episode of Reeder’s Playbook, host Michael Reeder, CPA, engages with Alex Smereczniak, co-founder and CEO of Franzy, a platform that uses AI-driven algorithms to connect individuals with franchise opportunities that align with [...]
BOI Reporting Requirements: Act Now to Meet the January 1, 2025 Deadline
As of January 1, 2024, many companies operating in the United States must comply with new Beneficial Ownership Information (BOI) reporting requirements under the Corporate Transparency Act. Enforced by the Financial Crimes Enforcement Network (FinCEN), [...]
Reeder’s Playbook Episode 6 with Brian Gagnon: Navigating Loans and Mortgages
In this episode of Reeder's Playbook, Michael Reeder sits down with Brian Gagnon, a seasoned loan officer with Northstar Mortgage who brings nearly 20 years of experience in consultative sales and customer service. Brian [...]
Should You Buy or Lease a Business Vehicle?
Here’s Why Purchasing & Financing Often Wins Out When it comes to acquiring a vehicle for your business, you may wonder: Is it better to buy or lease? While leasing might appear attractive due to [...]
Reeder’s Playbook Episode 5 with Jason West-McReynolds: Building Stronger Franchises
Michael Reeder is joined by Jason West-McReynolds, founder and CEO of Fran Metrics, a company that provides franchise organizations with automated benchmarking and KPI reporting tools. In this episode, Michael and Jason dive into [...]
Reeder’s Playbook Episode 4 with Susie Liberatore: Effective Franchise Marketing
Michael Reeder is joined by Susie Liberatore, founder of Visions2Images, a franchise marketing agency. Together, they discuss Susie’s entrepreneurial journey and the unique challenges that franchises face when it comes to marketing. Let’s dive in! [...]
